To bring comfort and healing to humans grieving the loss of their animal loved ones; to honor the death of animals and the grief it brings as a significant and sacred process.

To assist people in enhancing their natural communication with animals to resolve behavioral problems, emotional issues, and deepen the mutual understanding, intimacy and commitment of the human-animal relationship.

To honor, support and help to reduce the compassion fatigue of animal welfare professionals who care for animals in shelters, animal control agencies, and rescue groups for these are the greatest heroes in the circle of humans who love animals. They rescue, love, care for, and find homes for animals that other members of society neglect, abuse, abandon and throw away at the doors of shelters.

To inform people who interact with and love animals about decisions and actions they can take to help them, to inspire them to give back in some way to help the animals of the earth who are in peril--such as the millions of animals who are euthanzied in shelters.

To bring together humans of like values to deepen and celebrate the joy and wonder of the animal/human relationship! To explode the myth that something is wrong with us if we love animals as much as people, that this somehow precludes our ability to have healthy relationships with humans. To support the practice of loving and treating animals as family members and equal spiritual beings as one that is a normal, healthy and life affirming experience.